What to verify
01
business objective
02
launch readiness
03
measurement plan
Checklist areas
Business case
Define the KPI, the target audience, and the primary business problem you are solving.
Launch readiness
Confirm screens, players, approvals, network, and fallback media before going live.
Measurement
Track dwell, engagement, conversion, and content update velocity after launch.
Review cadence
Use a weekly or monthly review cycle to improve the program over time.
